Skip to content

Director of Marketing and Lead Generation

Location: Remote or Tampa, FL

Position Description:

Are you a self-starter and a creative problem-solver who never gives up until you reach your objectives? Do you get motivated by finding ways to reach the most difficult personas? Are you looking to work for a high-performing team that creates cutting-edge, interactive and high-powered demand-generation programs?

If you answered a solid yes to the questions above and would like to work for a dynamic software company with industry-leading solutions that are revolutionizing how healthcare organizations access clinical insights about their cancer patients, then you should consider this great opportunity for a Director of Marketing and Lead Generation at Inspirata.

This position will report to the Vice President (Head) of Marketing at Inspirata. This role will work very closely with a Director of Digital Marketing, a Content Strategist, a Marketing Specialist, and a Graphics Designer. As part of the lead-generation process, this role will also be responsible for supervising a Sales Development team, which comprises 4 SDRs and 1 SDR Manager.

Key Responsibilities:

  • Ensure alignment between Digital Marketing and the Sales Development team in the execution of evergreen or event-specific lead-generation campaigns.
  • In close collaboration with the Director of Digital Marketing and the Content Strategist, design and execute on innovative and interactive digital inbound lead-generation programs.
  • Ensure smooth and well-tracked lead progression, qualification, and handoff to Sales.
  • Measure and report performance of all digital marketing programs and assess against goals.
  • Collaborate with the Content Strategist, Marketing Specialist and Graphics Designer on the ideation and execution of social media posts, blog posts, e-blast copy, etc.
  • Plan and execute tradeshow-related campaigns, working closely with the Marketing Specialist who manages the logistics around all tradeshows.
  • Assist the Director of Digital Marketing with the proper setup and maintenance of the CRM (HubSpot), and all other aspects of the MarTech and SalesTech stack.
  • Support the brainstorm and ideation of new and creative growth strategies – working closely with the VP of Marketing, the Director of Digital Marketing and the Content Strategist.

Qualifications:

  • Bachelor’s degree preferred, Master’s degree a plus.
  • 5+ years relevant digital marketing experience working on lead-generation programs.
  • Experience targeting healthcare personas at hospitals, health systems and/or cancer centers strongly preferred.
  • First-hand experience with HubSpot CRM, HubSpot Marketing Hub, and HubSpot Sales Hub.
  • Working knowledge of LinkedIn Campaign Manager and Google Ads.
  • Digital-first mindset a strong plus.
  • Strong project management, inter-personal, and presentation skills.
  • The ability to convey compelling calls-to-action in short form (140 characters or less).

Compensation and Benefits:

We offer an attractive and highly competitive compensation package including: salary commensurate with experience and stock options. Employees enjoy 100% paid benefits for medical, dental, vision, life, and disability coverage, PTO, paid holidays, 401(k) and EAP program.

If you enjoy developing innovative solutions to solve complicated problems for highly targeted cancer care, contact us at HR@inspirata.com

Have questions about career opportunities with Inspirata?